Alfa-Bank's flagship entrepreneurship conference drew nearly 9,000 participants. This year's theme: "Cult of Business".
Concept, program, and full execution — by Alfa-Bank.
On stage: Andrey Malakhov, Vladimir Verkhoshinsky, Garrett Johnston, Vladimir Pozner, Denis Osin, Maria Bagreeva, and others.
Visual design inspired by 8-bit aesthetics: ~1,500 m² of LED screens across the entire arena perimeter + a massive laser grid spanning the hall. Emotional highlight — large-scale light show by SILA SVETA.
Alfa-Bank
Concept, curation, and program
Speaker coordination and promotional materials
Merch and giveaways
Navy
On-site operations: venue liaison, security (private security), access control
Catering (coffee breaks + lunch), decorations and photo zones, printing
Artist rider management, speaker coordination (excluding Malakhov and Pozner)
Technical Direction
Full supply and installation: metal structures, rigging, screens, sound, lighting, lasers — turnkey
Merch zone
The event culminated in a surprise concert by the legendary band Ruki Vverkh!
