Alfa-Dvizh in Kazan
"Alfa Dvizh" is a series of free festivals for young people, organized by Alfa-Bank. They are aimed at personal development, self-discovery, making new connections, and entertainment. The festivals take place in various cities, such as Moscow, Novosibirsk, Yekaterinburg, St. Petersburg, and Kazan.
The concept was built around three core points
POWERFUL VENUE
ENGAGING CONTENT
TOP PEOPLE
Location – URAM PARK
A place where sports and creative communities come together.
The entire interior design was integrated into the skate park. A standout navigation feature: hanging signs and flexible neon tubes.
Main Stage
Key presentations by speakers and headliners
HR Zone
Quick CV reviews with instant feedback
Open Talk
Featured experimental formats and experience exchange with local speakers
Photo Zone
Cashback Wheel
Show Moment – BMX Performance
Merchandise
Results
The festival gathered over 3700. participants.
We didn’t just host an event — we sparked a movement.