The 911 is the everyday sports car that has been delivering magical performance both on the track and on public roads for the past 60 years.
The idea behind the event is to capture the model's abundant sixty-year history through the aesthetics of road, track and automotive elements.
The model's identity comes out of '60s auto racing, a time when, as Sir Jackie Stewart once told, “sex was safe and motor racing was dangerous”.
The basic set design is a circle reflecting signs, classic Porsche dashboard gauges, wheels, race car numbers and other road and racing paraphernalia from the 60’s to the present day.
The racing atmosphere is available to more than just the drivers. Guests take pictures of racing pit-stop lollipops with iconic Porsche liveries.
Porsche Lifestyle Boutique
At the Porsche Lifestyle Boutique there are signs, seemingly ordinary road ones, that symbolize the collections.
The 911 story wall matches the scale of the model's identity. It provides a "life-scale" overview showing each year of production for each of the 8 generations and key facts about it.
The heart of the kids' area is a huge coloring table with either side being a face one.
In an illustration drawn specially for the event every Dubai kid can find familiar city spots and locations.
In addition, there are kids movie theater, cotton candy and popcorn machine, pedal car race track and sleek yet badass minimalist balloons.
The 911 GTS in battle livery leads a peloton on the track.
Lights out!
In the morning — races of owners 911 of different modifications and generations.
From noon until night — races of future 911 owners.
On the way out — get a sticker pack with Roman Ustinov's illustrations made especially for the event.
We mean, just look at all the love in every stroke and every detail!
