Half a century ago, the company took a landmark step in its history by unveiling the first Porsche 911 Turbo to the world. Inspired by motorsport achievements, this car has left a lasting impact on the entire Porsche lineup and automotive history.
Turbocharging became a key technology in the pursuit of higher performance. Over time, the name Turbo has become one of the most recognizable symbols of the Porsche brand.
Location: Dubai Autodrome
Thus, the key image was brought to life — a 10-meter diameter, 5.5-meter high geodesic dome with hanging orange ribbons and cars.
The atmosphere of automotive aesthetics is reflected in all elements. For example, the entrance is through a curtain of PVC strips, which isolates the garage from external light and keeps the cool air inside. The bright accent at the entrance highlights the key element of the event — the stripes.
Inside, the garage is divided into thematic zones.
The reception area is also designed in the main colors and supports the air and speed theme, as the background consists of large moving pieces of fabric.
Porsche Lifestyle Boutique.
It continues the main motif with fabric backdrop
Inside the exhibition space, projectors display images and videos of the Turbo model history on the walls.
Scattered around the hall are bean bags where visitors can sit and enjoy captivating historical clips and shows about the key achievements of the Turbo lineup.
The show consists of 3 acts, each designed to play a specific role in the narrative:
Prologue. A stylish introduction to the Turbo philosophy.
Turbo Timeline. The main part of the show, featuring 10 iconic Turbo models and information about them.
Forever Beyond. An emotional conclusion to the story, showcasing the 911 Turbo 50th Anniversary edition.
Garage Photo Wall. Soft projector lighting with graphics dedicated to Turbo models allowed for unique conceptual photos.
Kids' Corner. A workshop for making paper wind toys.
Turbomeal. A special lunchbox for race participants.
