Cesar Satellite
CESAR SATELLITE is a leading provider of telematics services and integrated security solutions in Russia.
With over 20 years of experience, the company ensures round-the-clock safety and comprehensive protection for private clients’ vehicles and homes, as well as for corporate clients’ commercial properties and vehicle fleets.
The company leverages cutting-edge satellite (GLONASS/GPS) and mobile (GSM) technologies, proprietary patented solutions, an advanced monitoring infrastructure, unique tracking technologies, and close cooperation with the police — all of which enable us to stay ahead of evolving theft methods and provide proactive protection.
Why did we create a new brand book?
Rethinking our positioning:
The new brand book is not just a set of visual guidelines — it is a tool that reflects our updated brand strategy. We are placing greater emphasis on reputation marketing and premium positioning.
Transforming the information landscape:
We are mindful of shifts in how information is perceived: consumer attention is overloaded, and our goal is to make the brand stand out among competitors through clarity, technological sophistication, and emotional engagement.
Refreshing our visual identity:
The new brand book serves to "repackage" our core marketing materials, making them modern, stylish, and memorable.
The logo exists only in its Latin version and has two main variations: horizontal and vertical, as well as a version for digital formats.
Elektra bold— a fortress of a typeface
Onest is a typeface with a contemporary yet timeless character. It builds on the legacy of classic grotesques like Helvetica, while offering greater functionality and usability in today’s visual environment.
Element “Circle” A graphic component used as a sign to draw attention.
A graphic element that succinctly emphasizes the circle of protection and security around the property.
The company has completely abandoned paper business cards in favor of modern QR business cards.Now all the necessary information is availablewith a single tap, always within reach.
The logo for digital solutions should be placed in the header, fixed to the top left corner.
As part of the project, a concise illuminated panel was developed containing all the necessary information about the operating hours, as well as a volumetric illuminated logo block that complements the façade design and is clearly visible from both near and far distances.
