S7 Airlines is the leading airline in the Irkutsk region. One of the company's goals is to increase the loyalty of Irkutsk residents. Therefore, the initiative was launched in this city to strengthen leadership and establish a loyal image among its residents.
Throughout the month, the venue hosted activities where dreams became reality, and fantasies became a part of everyday life, filled with unforgettable experiences and vivid emotions, taking visitors to cloud nine.
Concept
The core idea is the «Catch the Summer» campaign, which reminds us of dreamlike moments that make us feel alive.
Brand Space Design Principles
The color scheme is based on S7's fresh signature colors, vibrant shades that evoke summer and freedom. These colors create an atmosphere of lightness and joy, reminiscent of warm summer days and endless skies.
The principles of lightness, dreams, and clouds create a harmonious and inspiring space where everyone can experience the joy of summer days and find inspiration for new achievements.
Key Features
Bubble Tea Kiosk: The authentic Bubble Mania kiosk, with its signature drinks, perfectly fits into the overall concept of the event. The drink's lightness, the bright and logical design of the kiosk, and the chance to win prizes make it attractive to all visitors, adding extra interest and fun.
Pet-Friendly Zone: Many people consider their pets as family members and don’t want to leave them alone for long, whether going to the store or traveling with the whole family. S7 offers some of the most comfortable conditions for flying with pets, so having a special zone makes the festival more appealing to such visitors, allowing them to spend time with their pets. The zone's centerpiece became a large toy dog sculpture reminiscent of «inflatable» Jeff Koons works.
Photo Zone: The «Catch the Summer» photo zone and swings at the festival give visitors joy and unforgettable experiences. Bright decor, interactive elements, and attention to detail made these zones popular among guests, allowing everyone to find something to their liking.
Daily Program Themes
For example, on the opening day, there was a special program: dozens of travelers, dancing, singing, prize giveaways, paintings by Mero workshop, and warm conversations. Thank you for sharing this day with us — we have a whole month ahead of us.
Tuesdays – Creative Days: various masterclasses on making lemonade, painting, and sculpting were held.
Special Merchandise for the Event:
- Phone strap
- Cardholders
- Resin stickers
Residents of Irkutsk could stay updated on the festival schedule, planned activities, and S7 promotions via a Telegram channel that operated throughout the month.
