The main goal of the event was to introduce the new brand, its philosophy, and product line.
Among the guests were key partners from the home appliance sector, as well as the company's international partners.
From the very first moments of the event, guests could feel the brand's style.
This was the first presentation of the Värd brand, where guests were introduced to both the products and the company's signature style.
The concept of the event's design reflected Värd's signature style: modularity, minimalism, and solidity.
The brand name Värd translates from Swedish as "host." This choice is symbolic since the home is the ultimate comfort zone, where everything is subject to the host's will.
The presentation day was also symbolic — June 21, the summer solstice, a revered holiday for the northern Scandinavian peoples.
This day is particularly significant for the indigenous northern peoples as it symbolizes the fertility of the land and the unity of man with nature, principles reflected in the philosophy of the Värd brand.
The entrance area, decorated with floral compositions, transported guests from the hustle and bustle of the city into the harmonious world of Värd.
The brand's identity was also evident in the interior design of the bar on the terrace, the DJ booth, and the stage, featuring natural colors, dried flowers, and modularity.
Moving from the zone of absolute comfort through a pulsating red corridor accompanied by the sound of a beating heart and visual content on screens, guests were emotionally immersed in the atmosphere of urban hustle and bustle, becoming part of the show.
The evening began with a presentation of the brand and products by the company's CEO, Alexey Belyakov.
According to the event's concept, Alexey's speech instantly shifted guests from an uncomfortable setting into an atmosphere of coziness and tranquility, aligning with the Värd brand's style.
The brand, company, and product presentation was designed as a storytelling experience with a high level of aesthetics and thoughtful visual support, helping guests feel the brand's philosophy.
The stage and screen, reminiscent in geometry of the logo's modules, created a full immersion effect.
After the CEO's speech, guests enjoyed a multi-component technical show demonstrating the capabilities of the new technology.
Special zones with samples of the technology were unified by light structures.
The show illustrated how Värd's innovative solutions make life more comfortable and convenient. It was carefully planned and organized to emphasize the brand's philosophy and its pursuit of perfection in every detail.
Under a voiceover, highlighting the phrases of potential customers, the unique selling propositions (USPs) of Värd's new technology were demonstrated. Viewers heard how the new technology could transform their home, making it as comfortable and convenient as possible. The voiceover described the emotional qualities of the products: how pleasant and cozy it is to live with them, how they ease daily tasks and add luxury to everyday life.
Customer phrases, impressed by the functionality and stylish design, created an atmosphere where everyone could imagine how wonderful it would be to live with Värd. The phrases flowed from one to another, creating a unique effect of a unified yet multifaceted storytelling experience.The show's soundtrack was specially composed by Mikhail Myasoedov, the founder of the Briinstar label and the sound designer for the Khudozhestvenny Cinema.
Mikhail's sound design perfectly complemented the visual presentation, creating an atmosphere of magic and immersing guests in the world of innovation and comfort that the Värd brand offers.
At the end of the evening, guests enjoyed a performance by the electronic cover project TOFU.
As a gift, special 3D black candles with Värd engraving were made. The packaging was also understated — a matte black bag with a sachet featuring Scandinavian motifs.