The Icons of Porsche is the world's largest Porsche fan festival, which has been held for the third year in Dubai. The festival's pre-party brought together 100 of the most dedicated Porsche fans at the regular fan hangout spot — the DRVN by Porsche café.
Naming the event was a separate part of the preparation. It was important to reflect that this event was a warm-up, so we used "Gear up" from automotive slang to highlight the purpose of the event.
The main objective of the event was to prepare Porsche fans for The Icons of Porsche. We came up with the idea to create more than 20 unique prints, allowing each participant to find like-minded people in the crowd and feel part of a community, as well as to take home invaluable emotions.
Through custom-made items, we wanted participants to relate personally to the results, feel the exclusivity of the attention given to them, and receive unforgettable emotions.
The images and phrases on the prints were lively, ironic, somewhat provocative, and associative for car lovers. Guests chose which print to place on which part of their t-shirt or cap.
The icing on the cake was a very challenging quiz consisting of three stages and 60 questions about Porsche brand values. Even the most engaged fans could not answer all the questions of the quiz.
