For many, the perception of Saudi Arabia included an image of a country where Islamic traditions and culture are deeply rooted in everyday life.
A special program of the trip for top partners of Alfa-Bank immersed participants in the contrast of heritage, culture, traditions and innovations, ambitious projects and ideas that have made Saudi Arabia a country that attracts attention.

The business trip became an immersion for participants into modern Saudi Arabia, where tradition is combined with modernity and cutting-edge technologies. These changes allow Saudi Arabia to move towards creating a modern, diverse, and innovative society, reflecting its aspirations to become a city of the future.