Technopark at Dubai Mall
Create a presentation for the Dubai Mall administration to demonstrate the concept of TechnoPark’s retail space.
TechnoPark is a leader in Russian premium retail, which many years ago brought an entirely new experience of interacting with electronics stores and the purchasing process.
The idea was born out of a problem—lack of a precise construction site.
Thus, the decision was made to create a 3D model that, without being tied to a specific location, reflects the main conceptual zones of the store.
Thus, the volumetric logo TechnoPark was «enclosed» in a box.
Upon closer inspection, it can be seen that each letter is a diorama of different retail spaces.
T — Innovation Centre
E — Kitchen Area
C — Smart Home
H — Video-Audio Zone
N — Large Household Appliances
Inside the letter «O» is a jar of caviar in a sleeve
P — Beauty Zone
A — Lounge Zone
R — Techno Game Station
K — Bork
Additionally, a special app was developed. When the screen is pointed at the letters, augmented reality appears, demonstrating photos of real stores.