Alpha Confa is a large-scale event for business and entrepreneurs: speeches by top speakers, powerful technical shows, lively discussions, networking, and new ideas.
The overarching theme of the year is «Entrepreneurial Thinking». Moscow has become the central city of the cycle.
The venue for the event, the Irina Viner-Usmanova Gymnastics Palace, brought together more than 4000 small and medium-sized business leaders.
Event Goal
The tree of results is a symbol of the entrepreneurial idea's journey: from its conception, through the trunk and growth of the tree, to the «fruits» of the business that entrepreneurs have achieved and will achieve thanks to the knowledge they have gained from the speakers.
Venue Management
Our tasks are developing a zoning plan and designing the venue decor, interacting with the venue, organizing and monitoring the construction of the stage setup, organizing food and coffee breaks for the participants, and organizing the registration of the participants.
Event Concept
The show consisted of three blocks: introduction, main part, conclusion.
In the traditional informal atmosphere of the event series, guests got acquainted with like-minded people, exchanged information with bank top managers and famous speakers. They also learned how to find new incentives for development, develop promotion strategies, work on speech, and enjoy their work.
During the main part of the show, participants became part of «The Tree of Results» — a symbol of the path taken by a series of events and results achieved and to be achieved by entrepreneurs.
This effect was achieved through the movement of light and video content, demonstrating how: from the speaker, the thought grows into the trunk — business, from the trunk, the idea develops into branches — parts of the business.
Introduction
In the first part of the program, stories about the evolution of entrepreneurial thinking to ideas that change everything were shared by the opinion leaders.
According to the plot, participants found themselves in a laboratory where the creation of a tree of thoughts, ambitions, and desires took place from a sprout to its final stage.
Main Part
The difference between a unique idea capable of changing the world and a commonplace one was explained by the managing director of Alpha-Bank, Vladimir Verkhoshinsky, musician and entrepreneur Vasily Vakulenko (Basta), writer and business trainer Irina Khakamada.
Conclusion
At this time, various energy connections are formed between the trees, links are formed, and flows are created symbolizing the cohesion of the community and the strong connection between the entrepreneurs participating in the conference.
At this time, various energy connections are formed between the trees, links are formed, and flows are created symbolizing the cohesion of the community and the strong connection between the entrepreneurs participating in the conference.
All this is a story about the future of breakthrough ideas and the power of entrepreneurs united in a community.
