In September 2025, Yandex launched UrbanNomads — a new service inspiring exploration and connection.
To mark the launch, Yandex partners embarked on a curated trip across South Korea — from the digital pulse of Seoul to the seaside rhythm of Busan and the wild beauty of Jeju.
We developed the entire journey concept and visual identity — from route design to navigation and flight accessories.
Seoul — the heart of the country and its business community.
Panoramic city views, a Joseon dynasty palace, meetings with business partners, a prison from the Japanese occupation era, and one of Korea’s most significant museums.
Busan — an immersion into culture.
We’ll visit Korea’s largest immersive media art exhibition space, ride an eco-friendly seaside rail, and explore one of the country’s most picturesque temples.
Jeju — adventure and nature.
We’ll hike up a volcanic crater, take part in gravity races, and visit an indigenous village.
We also created a private URBANNOMADS channel for trip participants, bringing together all the latest and most relevant information about the journey to South Korea.
