Värd is a home appliance brand for Russia.
Värd («host» or «owner» in Swedish) refers us to the foundation and main symbol of a home. The confidence, reliability, status, and solidity embedded in the name represent not only the appliance but also the person who acquired it.
The Scandinavian roots of the name convey the product's main consumer values: ease of use and ergonomics, minimalist design, and a high level of quality.
The basis of the logo's module is the size of a single umlaut dot above the letter Ä. Elements and dimensions, structured on a modular grid, are indicated by color.
The brand's signature color is a blend of beige and golden hues. It simultaneously evokes images of home comfort, a beloved blanket, and premium gold and bronze tones.
The module system from the brandbook's communication section is the foundation of the system. A 9-square grid is the basis for assembling USP (Unique Selling Proposition) images on marketplaces.
Modularity implies the ability to combine and remove modules in various ways according to tasks: different numbers of USPs, the presence of a large photo, model names, and other factors.
The packaging design emphasizes the product's importance by framing it within the logo, visually declaring that Värd is the product itself.
Värd is a home appliance brand that prioritizes the product itself, focusing on quality, ease of use, ergonomics, and minimalist design.
Navy created industrial design, graphics, and panel adaptations for the brand.
